I've been very vocal about the value of chicken which should encourage feature activity and better consumption. And it you watched any college football or the PGA Tour Championship (Viktor Hovland is a beast!) this past weekend you might have noticed quite a few adds featuring chicken wings...including boneless. I like to look for counter seasonal moves in markets as a signal of better consumption patterns. We got some sign of that in August with the boneless skinless chicken breast market rising by its most in over nine (think Joey Burrow) years. As the chart shows, stronger breast prices in September are not the norm. So if we do get such its telling this guy, Game On!