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Restaurant Industry Struggles

Speaking of struggling, the National Restaurant Association's Restaurant Performance Index caught my eye recently with the index at some of its lowest levels, not including Covid, since the Indiana Pacers drafted Paul George in 2010. Menu prices have certainly played a part in this. The good news, as the chart shows, restaurant menu price inflation is finally starting to come in-line with overall inflation. The bad news you ask? Restaurant menu prices are at record highs and as pricing guru Michael Lukianoff will tell you, once you get pricing wrong its really hard to correct.

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